Where it all began
Dr. Femke Hoekstra sought to create a vibrant and cohesive brand identity for the Implementation Science in Isolated Communities (ISIC) Lab at UBCO. The primary focus was to establish a logo that encapsulated the essence of collaboration between medical students, occupational therapy students, researchers, and volunteers involved in the lab’s groundbreaking work. The challenge was to develop a visual identity that would not only resonate with the team but also effectively communicate their mission to the public and potential partners.
Our team, comprised of Stacey Sawkins, Ryan Daneluk, and Natasha Lockhart, embarked on a collaborative project to deliver a full rebranding and marketing campaign, managed by Yasaman Lotfizadeh, at the Center for Arts & Technology in Kelowna. This included designing a new logo, colour scheme, website layout, social media assets and promotional materials. The project began with a discovery meeting to understand Dr. Hoekstra’s objectives, which guided the creative direction throughout the project.
The logo shown above, was a huge success after creating several iterations and making adjustments with Dr. Hoekstra’s suggestions. We wanted the logo to reflect a sense of collaboration, capturing the dynamic give-and-take that defines any successful relationship. Everyone is on equal ground moving towards helping those who need it most.
The ultimate success of this project was marked by the adoption of the new logo as the official emblem for the ISIC Lab. This emblem not only serves as a visual representation of the lab’s identity but also plays a pivotal role in their public outreach efforts. By reinforcing their commitment to collaboration and research, the branding initiative significantly boosted the lab’s visibility and engagement within the academic and local communities.
The rebranding of the ISIC Lab under Dr. Femke Hoekstra’s guidance represents a successful transformation, driven by a collaborative effort between students and professionals. This case study exemplifies how effective branding can influence not only a lab’s identity but also its interaction with the community, potential partners, and the broader field of medical research. The dedication and creativity of the team have laid a strong foundation for the lab’s future endeavours, ensuring that its mission reaches a wider audience.